Missed Opportunity: Innovation for Rural India #RuralLiving

#Cities, #Urbanisation, #SmartCities, #SustainableUrbanisation, niche markets, the urban upper middle class… It seems to me that every ‘new’ idea is about the ‘urban’ consumer. In and outside of my work, I am surrounded by entrepreneurs who see the ‘vast urban population of India’ as their key market. Then there are the ‘innovators’, who want to... Continue Reading →

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