Missed Opportunity: Innovation for Rural India #RuralLiving

#Cities, #Urbanisation, #SmartCities, #SustainableUrbanisation, niche markets, the urban upper middle class… It seems to me that every ‘new’ idea is about the ‘urban’ consumer. In and outside of my work, I am surrounded by entrepreneurs who see the ‘vast urban population of India’ as their key market. Then there are the ‘innovators’, who want to… Read More Missed Opportunity: Innovation for Rural India #RuralLiving

Six reasons why #Uber could fail in India

The rise of the new economy has given rise not just to new industries but also to new business models. E-commerce led the wave of what has today become the positioning of choice for many an entrepreneur – the ‘integrator’. With technology playing a substantial role in ‘integrating’ various pieces of the model, several challenges got addressed.… Read More Six reasons why #Uber could fail in India