Corporate Email Writing, the Science and the Art

Call it a boon, call it a bane, but emails have become an integral part of modern work life. Even so, I am often surprised at how little training one receives at the workplace on how to write an email. One cause for this neglect is perhaps the way that the email first came into... Continue Reading →

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Four Keys to Cracking the Case Interview

“How should I prepare for a case interview?”   For anybody considering a career in management consulting, this question would’ve popped up at one point or another. I’m often asked this question by eager beavers raring to don the consultant suit. As all management consultants will tell you, preparing for a case interview and cracking... Continue Reading →

A Seven-point Recipe for E-commerce Success

As an avid consumer of e-commerce, I’ve seen how some portals manage to do such a great job of difficult things while others flounder with even simple tasks. Problems occur when e-commerce players focus on the good-to-have items before the must-have items. Five ‘Must-haves’ (because these are the basics to attract any customer) Genuine products... Continue Reading →

Six reasons why #Uber could fail in India

The rise of the new economy has given rise not just to new industries but also to new business models. E-commerce led the wave of what has today become the positioning of choice for many an entrepreneur - the 'integrator'. With technology playing a substantial role in 'integrating' various pieces of the model, several challenges got addressed.... Continue Reading →

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